| Connected Account | The connected account to use for the request | Connected Account | Yes | |
| Name | The name of the event to track | Text (Short) | Yes | |
| Campaign ID | Campaign tied to conversion | Text (Short) | No | |
| Created at | Time event happened | Datetime | No | |
| Key 1 | The end event specified key of the event defined data | Text (Short) | No | |
| Value 1 | The end event specified value of the event defined data | Text (Long) | No | |
| Key 2 | The end event specified key of the event defined data | Text (Short) | No | |
| Value 2 | The end event specified value of the event defined data | Text (Long) | No | |
| Key 3 | The end event specified key of the event defined data | Text (Short) | No | |
| Value 3 | The end event specified value of the event defined data | Text (Long) | No | |
| Email | Either email or userId must be passed in to identify the user. If both are passed in, email takes precedence | Text (Short) | No | |
| ID | Optional event ID. If an event exists with that ID, the event will be updated. If none is specified, a new ID will automatically be generated and returned | Text (Short) | No | |
| Template ID | | Text (Short) | No | |
| User ID | The user ID that was passed into the update user call | Text (Short) | No | |